The Best Resources for Real Estate Targeted Mailing Lists in 2025

Who this is for and when to use direct mail in 2025

• Farm neighborhoods where social reach is limited

• Distressed seller niches: pre‑NOD, NOD, inherited, absentee, HOA liens

• Move‑up and downsizer segments where print response remains strong

• Pair with QR + short URL + text-to-call for measurable response

List‑building framework (copy/paste SOP)

Compliance and privacy basics (not legal advice)

• Honor do‑not‑call/text rules; separate consent for SMS and email

• Include clear opt‑out on email; consider QR opt‑out on mailers

• Avoid sensitive inferences; don’t expose private hardship information on envelopes

Data hygiene checklist

• NCOA and CASS verification before each drop

• Dedupe at household level; one mailer per address

• Update vacancy flags; suppress obvious undeliverables

• Re‑score lists quarterly; drop non‑responders after 3–4 touches or move to slower cadence

Campaign math you can copy

• Baseline DM response: 0.3–1.0% is common; niche lists can exceed 1.5%

• Break‑even: If your average GCI is $X and close rate from response is Y%, target cost per response ≤ $X × Y × 0.3

• Test size: 1,000–2,500 pieces per variant to see a real signal

Segmentation recipes (ready to build)

• Pre‑foreclosure awareness (owner‑occupied, 30–90 day late, equity 5–20%, loan type = FHA/VA/GSE)

• HOA at‑risk (condo/townhome, HOA liens filed, owner‑occupied)

• Inherited/estate (recent deed transfers to heirs; obituaries where lawful)

• Investor burnout (absentee, purchased 2021–2022, high insurance ZIPs, rising taxes)

Creative and offer playbook

• Front: big, plain‑English promise. Back: proof and one next step

• Add 2 short FAQs to reduce anxiety. Show timeline. Include QR and short URL

• For distressed segments: neutral language, privacy‑safe envelope, discrete callback options

Testing plan (A/B)

• Test one variable at a time: headline, offer, creative, paper stock, stamp vs. indicia

• Holdout group to measure incremental lift vs. no mail

• Track with unique QR domains, call tracking numbers, and UTM tags

Deliverability and print ops

• Use a printer with in‑house NCOA/CASS and drop‑date scheduling

• Schedule drops Tue–Thu for residential delivery Thu–Sat

• Handwritten‑style fonts and real stamp tests often lift response for small batches

Example filter sets to build today

• ATTOM or DataTree: owner‑occupied + 30–59 day late + equity 5–25% + last refi > 36 months

• ListSource: absentee + single‑family + purchase 2021–2022 + insurance hike ZIPs + low DOM comps

• PropStream: stack lists (pre‑foreclosure + HOA lien + length of ownership > 5y) and sync to List Automator

KPI dashboard (weekly)

• Pieces mailed, landings/QR hits, calls, booked consults, listings won

• Cost per response, cost per booked, win rate, ROI by segment

Putting it together

• Start with one core segment and two creatives

• Mail 2,000–5,000 total across variants; read results in 14–21 days

• Scale the winner, retire the loser, and add one new segment next month

1. ATTOM Property Navigator – Best Overall

• Search by address, owner name, or custom map-drawn areas.

• Filter for key metrics like recent sales, occupancy status, and distressed properties.

• Access mortgage-related data and cash buyer information.

• Professional Plan: $499/year for one user (200 reports/month, 2,000 data exports/month).

• Enterprise Plan: Custom pricing with expanded features and support.

• It offers an extensive selection of data, including niche filters like cash buyers and vacant properties.

• ATTOM is a trusted name with decades of experience in real estate data.

• You can integrate your results directly into your CRM or marketing tools.

• No monthly subscription option.

• Costs can add up if you exceed monthly usage quotas.

2. ListSource – Best for Pre-Made Lists

• Choose from pre-made lists or create custom ones.

• Flexible payment options (pay-per-lead or subscription).

• It’s perfect for agents who need quick, hassle-free access to leads.

• CoreLogic’s established reputation means you’re getting reliable data.

• Only mailing addresses are provided—no emails or phone numbers.

• Pricing can become unclear or expensive depending on your filters and data usage.

3. DataTree by First American – Best for White Glove Service

• Personalized service from list fulfillment specialists.

• Advanced mapping tools, including parcel lines, flood zones, and 3D terrain views.

• It’s ideal for agents who don’t have the time or desire to dig through data themselves.

• First American’s trusted name in real estate means you’re working with high-quality information.

• Pricing isn’t transparent—you’ll need to request a quote.

• Additional charges may apply for premium data attributes.

4. PropStream – Best for Direct Mail Services

• List Automator: Automatically updates your lists with new leads or removes outdated ones.

• Built-in tools for creating and sending direct mail campaigns.

• Base Subscription: $99/month (7-day free trial).

• List Automator Upgrade: $27/month.

• Additional fees for mailers and marketing tools.

• The built-in marketing tools streamline your workflow.

• It’s one of the few platforms with a mobile app for marketing on the go.

• Subscription fees can add up quickly, especially with add-ons.

• The platform isn’t entirely transparent about its data sources.

So, Which One Should You Choose?